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EverGreen for DoorDash
Challenge:
Drive sign-ups and buzz for DoorDash’s free delivery subscription, “DashPass," by extending the value of the subscription beyond free delivery.
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Role:
Editor and co-creator.
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Solution:
Every time a DashPass user chooses to get their delivery in an environmentally friendly vehicle, they receive $1 back, which they can use at any restaurant available on the app.
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